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AMA BC Blue Sky Ventures & Attrace

🔔AMA BC Blue Sky Ventures & Attrace

🗓Time: 1:00 PM UTC – August 12nd, 2022

🎤Guest: Erwin Werring – CEO Of Attrace


🎁Reward: 100$

Attrace – a trustless Referral Protocol for web3. It empowers Word-of-Mouth marketing for all assets across the blockchain universe.

1️⃣ Project and Guest Introduction
2️⃣ Raise your questions on twitter
3️⃣ Free Q&A at BC Blue Sky Ventures


Part 1: Introduction of the Project and Guests.


Question 1: Firstly, can you give me brief introduction about your management team and Attrace?


My name is Erwin and I’m from The Netherlands.

Have a background in M&A and accounting at Deloitte, worked for Morgan Stanley CI in London for 8 years and had one previous startup called LinkBundle (benchmarking of online performance of retail banks) before I co-founded Attrace in 2018

About management team: The Attrace team has extensive experience in the North-European FinTech, Affiliate Marketing and startup field, a solid background in international blue-chip financial companies (various banks in USA and London) and developed a use case specific high performance custom blockchain solution from scratch over the last three years.

about Attrace:

Very simplified explained: Online marketing in web3 has a complete disconnect between marketing spend and true on-chain value add.

Think we all agree that Web3, the blockchain economy, is the future and that crypto projects and creators in Web3 require promotion to acquire users.

So what do all web3 projects do now? They give fixed fees to promoters or websites, without any guarantee that those promoters add value.

So we identified that Web3 needs a solution for performance based promotions.

In other words: Web3 does not have performance based marketing for assets being sold in a decentralized environment, e.g. like a DEX!

On June the 25th, after more than 3 years and millions of investments, launched the only operational trustless Referral Protocol for web3. Protocol consists of two main pillars:

1) Referral links for web3
The protocol is able to connect outreach (referral links) via any (social) channel, cross chain, cross web2/web3 and the Metaverse with true on-chain activity (e.g. buy and hold crypto via a DEX). This means performance based marketing cross web2/web3.

Concept works via creating a three party relationship between public wallet addresses of Project, Promoter and Buyer in combination with Oracles that can observe any asset on any blockchain

2) Referral Farms
With the launch Attrace has also introduced the Referral Farms, a farming style reward structure for Promoters/Referrers and Buyers to create Defi style urgency for Promoters to join early.

Question 2: Please share a few major milestones of Attrace during its development process


Developing the Attrace Protocol took us more than 3 years and more than $4 million to develop. We have also had meetings with about 250 projects and promoters to fully understand how the web3 market will evolve.

So there has been a lot of trail and error. Many other projects tried to tackle the issue but eventually quit.

The largest milestone was to go live, after years of development, with the MVP 6 weeks ago on the 25th of june. And we are proud because the app works flawless and has traction, so we have proven that our methodology works. 🛫🚀

Getting to this point was the result of various other milestones achieved in the last years, e.g. :

1- We came to the conclusion that you cannot solve the problem of performance based marketing in web3 with a dedicated blockchain, we realized you need a network of Oracles that can “observe” any asset on any blockchain from a 3rd party perspective

2- We came to the realization that in order to be fully trustless with performance based marketing in web3 you need to use the actual transaction between the public wallet addresses of the buyer and the seller as the trustless verification that a sale has happened, and work backwards from there to design the protocol. > Using web2 performance based marketing tech via cookie tracking and fingerprinting to verify a sale – like any CEX is still doing – is not trustless and therefore in our view not relevant anymore once web3 takes over 🧐

3- We came to the realization that in order to avoid gaming and be fully aligned with the web3 space gaming and incentive strategies, we needed to create urgency for promoters to join early, hence we introduced the concept of referral farming rewards for promoters

oh and another milestone after 5 weeks:

we now already have more than 250 promoters that joined our network

Part 2: 5 questions collected before Twitter.

Q1: @ux562yvsi
Is Attrace from DeSpace’s team working on the project? So what benefits will Despace’s cooperation with Attrace bring to Attrace?


Yes Attrace is collaborating with DeSpace, we wrote an article about it

> the collaboration will go 🚀 once attrace can also facilitate NFT referrals, which should be live soon

The Attrace protocol will enable the DeSpace community to leverage the – true on chain (!) – value of their outreach for any project they would like to promote

DeSpace community can become promoters themselves for any DeSpace project and they will be rewarded in a truly trustless (!) and performance based (!) manner

Of course by setting up referral farms via the Attrace protocol, DeSpace will also be able to tap into the promotional outreach of promoters already connected with the Attrace protocol, e.g. the KOL’s already working with the referral farms, Mask community and soon the DappRadar and other communities which are about to connect with the protocol

Q2: @dimuyloko
Attrace integrated into Mask Network will help Mask Network? For example, I am a Twitter celebrity, how can I make money by referring web3 content? I read through Integration with Mask and it looks pretty vague


We have a nice video explaining the benefits of the Attrace integration int Mask

In a nutshell, although the Attrace app only requires a few steps to (1) set up a farm or (2) start promoting or (3) “buy to earn” > via the Mask integration it will work in an even more simplified manner.

Mask is a browser plugin that connects Twitter with web3
Now that Attrace is integrated into Mask it means that Twitter users can become promoters of web3 assets sold in a decentralized environment, and getting paid in a performance based manner, without having to leave te Twitter environment

So if you are a Twitter celebrity, go to the farming app within the Mask plugin, if you find a project you like and want to share with your audience, grap the link and use it in your tweets > you will then – guaranteed – earn should your tweet result in true on-chain activity (e.g. buy and hold of a token)

> very powerful will become large in the near future

Q3: @oggy4fun
I see in your tokenomics section you talk about Oracle so what is it? Staking with Oracles? What will it look like?


Yes, good question. The network of Oracles that can “observe” any asset on any blockchain is a difficult thing to understand as it is a world’s first.

Oracles are nodes that monitor blockchain transactions and detect value added in web3 via referrals, by connecting off-chain promotions with the actual on-chain user activity. This is a cross-chain solution that does not require any (contract) integration.

Basically works like this: Oracles see all assets on all blockchain so they idenfity: Ok because of this referral link > that transaction (between a project and a buyer) happened > and because I see that I will give promoter (the one sharing the referral link of the project to the buyer) and buyer rewards

Oracles take 5% network fees of the referral farms that are being set up by projects (seeking performance based marketing)

By staking with the Oracles you will get pro rata part of those network fees, the fees will be in ATTR and you will be able to harvest them simply via the wallet you have been staking with

$ATTR is used for Staking and Governance
• Ensure security and guarantee trust by staking $ATTR with Oracles
• Earn protocol fees and staking rewards in $ATTR when staking
• Receive $ATTR by joining Attrace Referral Farm
• Govern the network through a voting process

Q4: @Midora_95
What is Refer to earn in it is quite strange? How does it work? I found it while learning about Attrace can you help me explain it?


Very simple:

Before Attrace there was no way you could be rewarded – performance based! – for promoting an asset that is sold in a decentralised environment like Uniswap

Yes CEX like Binance or Coinbase have referral links > but they are Centralised solutions!

We think that is not the future

DEX like Uniswap, Sushiswap, Pancake swap etc that is the future and so are decentralised NFT marketplaces or smart contracts for Liquidity, Farming or Staking protocols

That technology for performance based marketing of that did not exist

Until 25 of June when Attrace launched

If you promote a token that is being sold on a DEX (Decentralized! Exchange) like Uniswap or Sushiswap, and as a result someone is buying and holding that token, via the Attrace referral farms will be rewarded for that in a performance based manner (for as long as they buyer holds the token). Simply pick a link via the app and select a token to promote via

Also if you want to buy a token on Uniswap or Sushiswap, it is best to first check if there are farms availalbe so you can get extra rewards for buying

Q5: @BarcaFCM5650
I see you are recruiting Community & Marketing Manager and Front-end Developer, what do I need to be able to apply for this job? Besides linkedln, is there anything else CV?


We already have hired the front end developer(s) just recently

Most important we are looking for Marketing power, now that we are finally live it is important that project know about this new way of marketing in web3

if you want to join the team we need you to have experience as a Community and Marketing manager in crypto

You can forward CVs to @ramxll

Part 3: Free Q&A at BC Blue Sky Ventures

Q1: @ooooozil10
IS This Your project only for elite investors, how about others with small funds, is it open to everyone?

A: yes for investments you can pm me

for small tickets just go uniswap or sushiswap

Q2: @Jacquelin_easterling
Do you have any Coin Burn / BuyBack systems or any Token Burn plans to increase the value of Token & attract Investors to invest?

no ATTR is fixed to tokens

Value comes in as the token holders get the network fees

$ATTR is used for Staking and Governance
• Ensure security and guarantee trust by staking $ATTR with Oracles
• Earn protocol fees and staking rewards in $ATTR when staking
• Receive $ATTR by joining Attrace Referral Farm
• Govern the network through a voting process

Q3: @Hilario_rayford
What’s your main focus right now, are you focused on the community or market/Exchange or the products?

getting promoters and projects onboard

marketing will happen anyway as Attrace is a marketing tool itself

Q4: @zizi98765542
In case I withdraw money by mistake or error, where can I contact for support?

A: Thanks for your very practical question.
To avoid the most risk in depositing and withdrawing transactions, before making a transaction you can check the deposit and withdrawal status of your tokens at: -vn/dw-status
Moreover, when there is a problem for mistaken withdrawal, for the sake of security, you need to send a support request to or fill out the form, allowing it to be filled in Vietnamese. All support requests will be answered and processed within 7 working days

Q5: @younggirls21
Where i can get all the latest news about ? Do you have Twitter/Telegram/Discord community? If yes can you share the link here because there is a lot of fake telegram/twitter groups?


For all of the questions that have not been answered yet, guys feel free to search for more information or ask directly to them on the links provided below:

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